Vlad is from Sofia, Bulgaria. During his college years, he built a name as a journalist for pro-democracy periodicals. As a student, Vlad also anchored a national TV news program, and reported live from the Bulgarian Parliament. A few years later, he came to the US to earn a Babson College MBA, and then made a career in e-commerce, software, and marketing. Along the way, Vlad produced the Mastering The Job Interview DVD

Vlad's first book - The Excellence Habit, struck a nerve. Launched in January, 2016, it became an instant Amazon best-seller in Business & Money, Applied Psychology, and Leadership. Next Generation Indie Books, named  The Excellence Habit  the Best 2016 Motivation book. It was also named Solo Medalist Winner by New Apple Literary, it is a Readers’ Choice Favorite and finalist at Eric Hoffer Awards.